dlab

integrated design labs

The internet is an important distribution channel for products and services and the developing interest in virtual worlds as new marketplaces is increasingly being viewed as evidence of a move towards a more personal, experiential 3D Web.

The 3D web will bring real world mirroring and augmentation to gravitational locations such as those associated with retail, finance and property development. Second World sites (the online replicas of the real world) are set to bring previously unachievable levels of vertical integration to these sectors. We work at this frontier…

D|Lab is a multi-disciplinary team of designers, researchers and digital specialists located within the Institute of Digital Innovation (IDI) which, in addition to developing product and service innovations for a range of industry clients, works extensively with business partners wishing to explore the potential of virtual worlds on the internet.