publications

Philip McClenaghan, Brian Wilson 2010. Immersive Commerce: City-One, a Paradigm Shift in Online Commercial Engagement. In Proceedings of e-CASE 2010 International Conference on e-Commerce (25-27 January, Macau)

Philip McClenaghan, Nayyera Aslam 2009. Adapting 3D Virtual World technologies for real world applications: Case Study Paper. In proceedings of 4th European Conference on Entrepreneurship and Innovation (10-11 September, Antwerp)

Philip McClenaghan, Clive Fencott, Paul Van Schaik, 2009. The Colour Variables of Visual Unrealisms in Computer Games. In Proceedings of Computer Games & Allied Technology Conference 2009 (11-12 May, Singapore)

Brian Wilson, Philip McClenaghan, 2009. Design Knowledge Exchange: An Ecosystem of Collaborative Economies on the 3D Web. Commissioned by One NorthEast. 30 April 2009

Philip McClenaghan, 2008. Service Research for the Avatar Age. In Proceedings of Servsig Conference 2008 (5-7 June, Liverpool)

Philip McClenaghan, Clive Fencott, Paul Van Schaik, 2008. Visual Unrealisms in Computer Games. In Proceedings of Computer Games & Allied Technology Conference 2008 (28-30 April, Singapore)

Philip McClenaghan, 2007. Virtual Worlds as Business Tools. Presented at Digitex 2007 Digital Futures Conference (6 December, Middlesbrough)

Philip McClenaghan, 2007. Brandscape Architecture: Towards a Unified Theory of Experiential Design. In proceedings of International Association of Societies of Design Research Conference 2007 (12-15 November, Hong Kong)